We have been updating our site recently, with new content and new functionality, to bring Film Me into this awesome new decade with a bang. As part of this, we are proactively pushing into assisting in the eCommerce space, working with our sister company Brand Name World.
For wisened old filmmakers, this has been a fun adjustment, and we’d like to share with you how we are now using WooCommerce here at Film Me, and assisting our clients who are using the WooCommerce platform.
What does WooCommerce do?
This would be the core question that isn’t always clear – what actually is WooCommerce? Put simply it’s an add-on to WordPress, which brings eCommerce functionality to your website. WooCommerce is free and funded by the additional extensions you can purchase after installing it – but if you want, you can stick to the free version and have an entirely functional website to sell your products.
What does Film Me do for WooCommerce sites?
There are a few ways we can help, mainly by creating videos that dramatically improve the SEO of your website. The best way to imagine it is this – you set up a burger chain shop in the middle of the desert. No, not dessert, desert. It’s sitting there, alone, ready to sell hamburgers to anyone who comes by. How would you sell people burgers?
Well, you’d make sure people who are googling for burgers find out about you (SEO), know what you have in stock (website), and what the products you are offering are like (videos/pictures). Then make sure people can physically get to your restaurant (Facebook/Google Ads/YouTube links). Where we come in is the video content, which is a huge boost to any business.
What does video content do?
YouTube is one of the world’s most popular search engines. You don’t always think about it after Google, but it’s an incredibly important source of customers and revenue. If you don’t have any videos, the tens of thousands of people who search for products just like yours will end up going for the competitor. Also, and just as importantly, strong video content, or any video content for that matter, will drive up the SEO for your website and improve its page rank. Also it makes customers believe in your product, that you’re not just another website.
What video content do you offer?
We can, of course, make whatever you like, but the core videos we make most often are normal introductory product videos, and bulk slideshow videos.
Introductory Product Videos
With these videos we receive your product, commonly sent to us via Fedex, and we’ll film an introduction to your product here in our office, edit it and send you the file across. The only limit to this is our time, but we can create videos for as many products as you need. We can also create graphics to top and tail your video, and even upload them to your YouTube with product descriptions and links back to your website. This takes approximately 1-2 weeks after receiving the products to complete, depending on the number of products.
Bulk Slideshow Videos
These videos are more basic, but are a great step to improve your website’s SEO. For these we require your company logo, photos of each product you sell, with some details about each product. We will then create a video template, and create a bulk collection of videos in the same format, one for each product. These can be created quickly and easily, with a simple cost per product, but do require that we have clean product photos sent to us beforehand and organisation on your end to ensure your catalogue is clear.
How do I start?
We are here to help and know that this can be a little confusing at first. Feel free to contact us anytime with what you want – we have a policy of making sure customers get what they need and strong honest feedback, and won’t take on any work unless we’re happy it will add value to you.