How to film around the world
Most production companies are, by their nature, a local thing. We’re based in Sydney, and happily film a lot of videos here in our home city, but also have a lot of experience filming around the world in a lot of different languages. We’ve filmed in 30 countries around the world for multiple large corporations, ensuring a consistent look to every video they need, even when filming everywhere.
Every global video needs a specific approach.
We’ll talk mainly about the video we created last year as a great example of how to create a video for a global client, but with a consistent look. Our client wanted to film testimonial videos in their corporate offices around the world, to create a series with a consistent look wherever it had been filmed. Filming busy C-Level executives with ever-changing diaries made it impossible to fly the same team around the world, and they needed videos completed in New York, London, Dubai, Hong Kong and Tokyo. In a week.
The main thing to do with these kinds of videos is to have a strong global network of freelancers who you trust, and ensure that they are all using the same camera, lights and settings. The team all need clear guidelines that are the same across all boundaries. For this video series specifically, we decided to film a presenter here in a studio in Sydney to give every video a completely consistent look, with a clean beginning and ending that we could control. We also got every video filmed in 4K, C-Log to ensure consistent video quality that we could easily clean up in post.
Issues that commonly occur in videos like this is that C-Level diaries keep changing, making it difficult to completely lock down the CEO, CFO or other alphabet soup of acronyms, to actually sit down and do the interview you need them to do. Also at the end of the day, every cameraman worldwide has a different take and style, and you have to accept that whatever you say there will be some differences in their ‘art’ depending on who is doing it. Finally, and this one is your job to sort out – company politics can play a part, when you’re filming all the bosses, some are better in front of the camera than others.
My best advice if you’re undertaking a large video project like this is to be very clear from the outset what you want, with all parties. That includes the CEO you’re interviewing, us, and any freelancers you’re working with. The clearer you are from the outset about your aims, the more similar the videos will end up being.